Overcome common barriers to meaningful health and wellness goals with evidence-based, behavior-driven coaching and cutting-edge science.


The Personal Fitness Coaching option consists of a comprehensive, year long behavioral change program that delivers nutrition and exercise—either together or individually—in a convenient and affordable way.

The program is particularly ideal for:

  1. Those with no prior knowledge of exercise or nutrition
  2. Novice and beginner-intermediate level recreational strength athletes
  3. Those wanting to lose weight by improving both their eating and lifestyle habits

It is NOT particularly ideal for:

  1. Individuals with extensive knowledge of exercise, nutrition or both
  2. Intermediate, intermediate advanced, and advanced level recreational strength athletes
  3. Bodybuilders and clients with sport related goals
  4. Clients with short-term goals

Advanced individuals such as these should consider either the Premium Coaching option or DIY Fitness Program instead.

Those interested in participating in the Personal Fitness Coaching program will need a reliable internet connection, basic kitchen utensils and equipment, appropriate workout attire, a gym membership (or basic equipment, such as dumbbells), a camera or camera phone, and a private place to take pictures.  Some participants may also wish to buy a sewing tape, a handheld BIA device, and a high quality scale to track changes in body composition that are oftentimes not readily visible to the human eye.

After the client signs up for the coaching option that best suits his or her individual needs, he or she will receive an email invitation to create a personalized account.  Once the client completes the requisite intake and assessment forms located within his or her profile, he or she is automatically scheduled to begin the program on the following Monday.  Clients who choose to integrate nutrition and exercise for optimum results will receive daily e-mails with links to the following information once the program begins:

Lessons & assignments
These occur in the form of articles, videos, audio files, and/or downloads.
Clients are presented new habits in two week intervals, and asked on a day-to-day basis whether or not they have completed them.
Workout programs
These provide highly detailed instructions for correctly performing exercises and workouts.
Regular progress checks
Body weight, girths, photos, and subjective markers of progress are recorded in two week intervals.
Occasional surveys
Clients may use these to share their thoughts, feelings, and concerns.

These scientifically proven, evidence based, training methodologies are designed to help clients achieve, and maintain, substantial improvements in health, body composition, and performance.  Unlike other training programs that demand rigid adherence to boring, coach-centered health and wellness plans, the Personal Fitness Coaching program empowers people by providing client-centered support and encouraging both self-determination and accountability.  In short, the Habit Based program shows, rather than tells, clients what to do.

Whether you’re a raw beginner, a weekend warrior or someone who just needs a little guidance, the Habit Based Coaching program puts everything you need to be successful right at your fingertips.

Those who choose the nutrition only option will not receive the workout and review cards associated with the workout program.  Similarly, those who choose the workout only option will not receive any lessons, assignments, or habits associated with the nutrition program.


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See what clients are saying about this remarkable, state-of-the-art program in the video below.


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Not convinced? Interested in seeing more? Check out what previous customers have to say about the men's and women's programs.

“I really appreciated the program’s gradual progression.  Each week’s focus was addressed in enough depth to not overwhelm while incorporating the previous lessons.  The writing was especially entertaining as well as engaging. All in all, it increased my awareness of what my diet should look like and how I could make improvements when making choices at the grocery store or dining out.”

Hank Guinn


“This program has given me many practical and empowering tools to aid me in meeting my wellness goals.  I am now eating more mindfully and healthfully, and I’m exercising and sleeping more consistently. Best of all, I’m living my life with so much more enthusiasm and drive.  Thank you, Targeted Nutrition Technologies!”

Mindi Scott


“Mike’s Targeted Nutrition Technologies program has provided a tremendous wealth of information. I feel it has enriched my life in more ways than I could have imagined. With Mike’s help and guidance and not giving up on me, I now have the health I have always wanted and a positive outlook towards my long-term health goals. Thank you for all your help, I’m not sure how I could ever repay you.”

James Marino



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Personal Fitness Coach consists of breaking down outcome goals (what you ultimately want to achieve) into smaller process goals (the steps taken to reach the outcome goal) that are achieved through the completion of strategic daily tasks (actions taken).


Let’s say, for example, you want to lose 10 lbs. in two months. This would be considered your “outcome goal”. To reach this objective, you’ll have to burn more calories than you consume on a daily basis so you can lose approximately 1 to 2 lbs. per week. This would be considered your “process goal”. To achieve this aim, you would perform important daily actions, such as using smaller plates; eating low-calorie, nutrient-dense foods; and increasing physical activity.


By performing only one daily habit every two weeks, process goals will be gradually fulfilled and lead to the eventual completion of the desired outcome goal.

Instead of meal plans, the Personal Fitness Coaching program uses behavioral change strategies to achieve desirable outcomes. In other words, the system focuses on using scientifically proven techniques that help clients take meaningful two-week steps toward long-term improvements in health, body composition, and performance.

Yes! The Personal Fitness Coaching program teaches clients how to find the macronutrient combinations and caloric levels that work best for their own specific goals and personal preferences. If anything, we teach clients how to become better at whatever it is they’re already doing!

Yes, there’s a smartphone app for the Habit Based program.

To upgrade to premium level coaching, simply contact us and we’ll cancel your current subscription and upgrade you to the premium level. Please keep in mind that all previously made payments are nonrefundable.

To change to the DIY Fitness Program, simply contact us and we'll cancel your current subscription and switch you to the DIY program.  Please keep in mind that all previously made payments are nonrefundable.

Clients stay accountable through daily habit tracking, lessons and assignments, occasional assessments, and support from their coach.

Enrollment is open, so clients are free to sign up whenever they choose!

The client is billed on the same day he or she signs up for his or her respective program and is subsequently billed the same amount on the same day every four weeks thereafter.

To change which Personal Fitness Coaching Program you're in, simply contact us and we'll switch your current subscription. Please keep in mind that all previously made payments are nonrefundable.

All payments are nonrefundable.

To cancel your subscription, simply contact us and we'll take care of the rest.  Please keep in mind that all previously made payments are nonrefundable.

Seattle Nutrition Coaching

Targeted Nutrition Technologies provides services of nutrition coaching for the region of Seattle, WA. With our Seattle nutrition coaching, we work with you to facilitate the inclusion of healthy eating habits and empowering our clients to take responsibility for their health.

Seattle nutrition coaching provides accountability as it streamlines the process of creating nutrition guidelines and plans that our clients can work from. We are passionate when it comes to empowering our clients to take control in eating well for their body and meeting the goals that they set for their health.

We provide:

  • Nutrition coaching for paleo eating
  • Nutrition coaching for vegetarian eating
  • Nutrition coaching for kosher eating
  • Nutrition coaching for lactose intolerance

Call Targeted Nutrition Technologies today to learn about the various benefits of our Seattle nutrition coaching.

(253) 499-8598

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